1. Information We Collect

We collect several types of information to operate effectively and provide you with the best possible experience. The information we collect depends on how you interact with our website and services, including:

1.1 Personal Data

This refers to information that can be used to identify you directly or indirectly. We collect personal data when you:

• Register on our website

• Fill out contact forms or request information

• Subscribe to our newsletters

• Enter into agreements or contracts with us

• Engage with our customer service

• Participate in surveys, contests, or promotions

Examples of personal data we may collect include:

• Name

• Email address

• Phone number

• Physical address

• Company information

• Payment details (for billing purposes)

1.2 Usage Data

When you visit our website, we collect data about how you interact with our site. This data helps us understand how users navigate our site and where we can improve. This information is gathered using technologies like cookies, web beacons, and third-party analytics services such as Google Analytics.

Examples of usage data include:

• IP address

• Browser type and version

• Device identifiers

• Operating system and platform

• Pages you visited

• Duration of your visit

• Interaction data (clicks, scrolls, etc.)

• Referral URLs (e.g., what brought you to our website)

• Geographic location data

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons, tags, and scripts) to track the activity on our website and hold certain information. These technologies help us improve your experience, analyze site performance, and ensure our services run smoothly.

Types of cookies we use:

• Strictly Necessary Cookies: Essential for the operation of the website, enabling core functions like security, network management, and accessibility.

• Performance Cookies: Collect anonymous information on how visitors use our website to help us improve site performance.

• Functionality Cookies: Enable the website to remember your choices and provide enhanced, personalized features.

• Targeting or Advertising Cookies: Collect information about your browsing habits to make advertising more relevant to you and your interests.

1.4 Financial Information

If you engage with our services in a paid capacity, we may collect financial information for billing purposes. This may include credit card information, bank details, billing address, and transaction history. We use third-party payment processors that follow strict standards and security protocols (PCI-DSS compliance).

2. How We Use Your Information

We use the information we collect for a variety of purposes in accordance with applicable data protection laws. Our main purposes for collecting and processing your information are:

2.1 To Provide and Maintain Our Services

• We use your personal information to provide the services you request, including managing contracts, responding to inquiries, and fulfilling your orders.

• We also use your data to troubleshoot and resolve any technical issues you may encounter.

2.2 To Improve Our Services

• We analyze usage data to identify trends and patterns in how our services are used, allowing us to improve our website’s functionality and content.

• Feedback you provide through surveys or customer interactions helps us refine our offerings and customer experience.

2.3 Marketing and Communication

• With your consent, we may use your contact details to send you marketing materials, newsletters, updates, and promotions that are relevant to you. You have the right to opt-out of these communications at any time.

• We may also use information from cookies and tracking technologies to personalize advertising campaigns on third-party platforms like Google Ads, Facebook, or LinkedIn.

2.4 To Comply with Legal Obligations

• We may process your personal data to comply with legal requirements, such as responding to lawful requests from law enforcement or government agencies, fulfilling tax obligations, or defending our legal rights.

2.5 To Protect Our Legal Interests

• Your data may be used to prevent fraud, unauthorized activities, or illegal actions, as well as to enforce our terms of service.

3. Legal Basis for Processing Personal Data

Under applicable data protection laws, we rely on several legal bases to process your data, including:

• Contractual Obligations: We process your data to fulfill the contract we have entered into with you (e.g., to provide the services you requested).

• Legitimate Interests: We process your data to further our legitimate interests in improving our services, enhancing customer satisfaction, and ensuring the proper functioning of our website.

• Consent: Where applicable, we rely on your consent for marketing communications and certain types of cookies and tracking technologies.

• Compliance with Legal Obligations: We process data to comply with legal requirements (e.g., tax reporting, responding to legal requests).

4. Sharing and Disclosure of Information

We do not sell your personal information to third parties. However, we may share your information with third parties in the following circumstances:

4.1 Service Providers

We share data with trusted third-party service providers to perform functions and provide services on our behalf, including:

• Hosting and maintaining our website (e.g., Squarespace)

• Payment processing (e.g., payment gateways and processors)

• Analytics and advertising services (e.g., Google Analytics, Facebook Ads)

• Customer support (e.g., CRM systems)

• Marketing platforms (e.g., email marketing services)

All third-party service providers we use are obligated to keep your information secure and to use it only for the purposes specified by us.

4.2 Business Transfers

If The Pool Attendant Company is involved in a merger, acquisition, or asset sale, your personal information may be transferred to a third party as part of that transaction. In such cases, you will be notified of the transfer and any changes to how your data is processed.

4.3 Compliance with Legal Obligations

We may disclose your personal information if required by law or if we believe such action is necessary to comply with a legal obligation, protect our legal rights, investigate fraud, or enforce our terms of service.

4.4 Advertising Partners

We may share aggregated, anonymized data with our advertising partners to help improve and deliver tailored marketing efforts.

5. Data Security

We take the security of your personal information seriously and use a range of technical, physical, and organizational measures to protect your data from unauthorized access, misuse, disclosure, and loss. These include:

• Encryption of sensitive data (e.g., payment information)

• Secure server environments with limited access

• Regular software updates and security audits

• Firewalls and intrusion detection systems

Despite our best efforts, no method of data transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

6. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Once your information is no longer required, we will delete it or anonymize it in accordance with applicable data retention laws.

The retention period may vary depending on the nature of the data and the purpose for which it was collected. For example:

• Transaction data: Retained for financial reporting and compliance with legal obligations.

• Marketing data: Retained until you opt out or request deletion.

• Usage data: Retained for analytics and service improvement purposes, usually in an aggregated form.

7. International Data Transfers

As we operate primarily in the United States, your data may be transferred to, stored in, and processed in the U.S. However, some of our service providers or business partners may be located in other countries, including those outside the European Economic Area (EEA).

Where such international transfers occur, we ensure that your data is protected by appropriate safeguards, such as standard contractual clauses or similar legal frameworks. By using our services, you consent to the transfer of your data to the U.S. or other jurisdictions as necessary for providing our services.

8. Your Rights Regarding Your Personal Data

You have specific rights regarding your personal information under applicable data protection laws. These include:

• Right to Access: You can request a copy of the personal data we hold about you.

• Right to Rectification: You have the right to request corrections to your personal data if it is inaccurate or incomplete.

• Right to Erasure: In certain circumstances, you can request the deletion of your personal data.

• Right to Restriction of Processing: You can ask us to limit the processing of your data in certain situations.

• Right to Data Portability: You have the right to request your data in a structured, commonly used, and machine-readable format for transfer to another controller.

• Right to Object: You can object to the processing of your data for direct marketing purposes.

• Right to Withdraw Consent: You may withdraw your consent for the processing of your data at any time (where processing is based on consent).

To exercise any of these rights, please contact us at admin@thepoolattendantcompany.com. We will respond to your request in accordance with applicable data protection laws.

9. Children’s Privacy

Our services are not intended for individuals under the age of 13, and we do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take steps to delete that data from our systems as soon as possible.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices, technological advancements, or legal requirements. The updated version will be posted on our website with the "Effective Date" noted at the top.

We encourage you to review this policy periodically to stay informed about how we are protecting your data. Your continued use of our services after changes have been posted will constitute your acknowledgment and acceptance of the updated Privacy Policy.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, or if you wish to exercise your rights regarding your personal data, please contact us at:

• The Pool Attendant Company

• 8105 Rasor Blvd, Suite 227, Plano, TX 75024

• Phone: 770-878-2379

• Email: admin@thepoolattendantcompany.com